from AKANI CHAUKE in Johannnesburg, South Africa
JOHANNESBURG, (CAJ News) – ECONET Media has reviewed its business strategy and service offerings to align them to changes in the global digital and satellite broadcasting sector.
The move, also in line with growth in access to mobile and fixed broadband
on the continent, is in order to maintain its position as a leader in
broadcasting innovation in Africa.
The strategy review will see Africa’s leading multiplatform broadcast
network focus on three core services; Kwesé Free Sports (KFS), Kwesé iflix
and Kwesé Play.
With increased focus on these three services, Econet Media will streamline
its direct-to-home satellite television service.
This will see the reduction of third party channels available on the
bouquet, as well as the removal of Kwesé branded sports (excluding KFS)
and general entertainment channels.
The broadcaster’s new bouquet will carry FTA, religious, and news channels
which will be available to viewers for a minimal fee, as the broadcaster
will waive monthly subscription fees.
Kwesé has built a satellite TV business with presence in 11 markets and a
free-to-air business across 27 countries.
Meanwhile, having recognized the importance of carrying original local
content, Econet Media will also establish its own content creation hub,
Kwesé Studios. Through Kwesé Studios, Econet Media will invest in
developing its own original programming and provide a platform for African
producers, script writers, actors and directors.
As a consequence of the revised business model, Econet Media is reviewing
its operational structures across all markets where Kwesé TV has presence
which may result in changes to the company’s various business units.
Joe Hundah, Group President and Chief Executive of Econet Media, said the
business’ repositioning was timed in response to market trends.
“We believe these changes will safeguard the future success of our
business as we continue to make an indelible impact on Africa’s media
industry,” Hundah said.
The executive said Kwesé’s entry into the market had a game changing
impact on the media industry.
“With these changes, we believe Kwesé will continue to positively disrupt
the industry for the benefit of African consumers, as we continue to
provide affordable premium content through digital media services,” he
– CAJ News